Pelican Avenue was founded in 2004 by Carolin Lerch, a graduate from the Antwerp Academy of fashion and former assistant of designer Bernhard Willhelm. The collection is just as much about questioning the conventional codes of fashion than it is about creating delicious prints and unconventional forms. As Lerch puts it, each single design is determined by formal and personal reflections. The products have to reflect these ideas and still have to function as wearable clothes. The results are presented with different kinds of media like video, photography, installation, and performance. Pelican Avenue is available online at Stand up Comedy.
Sunday, September 28, 2008
Pelican Avenue
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