When talking progressive fashion, one thinks of Seven New York. Since its inception in 2000, Seven New York has served as the leading venue for directional apparel in the NY area, and abroad. With lines like Jeremy Scott, Bernhald Willhelm, Preen and Henrik Vibskov on their roster, Seven New York is able to offer the most sought after, or actually, in many cases, soon to be sought after clothing in circulation. In the midst of spring fashion overload, I was lucky enough to get a hold of seven's buyer/manager/events promoter, Joseph Quartana and ask a few important questions. He was nice enough to share. Here it goes:
S.B.:You recently got back from London and Paris Fashion week. How do those fashion weeks compare to NY ?
J.Q.:NEW YORK FASHION WEEK SEEMS AMATEUR COMPARED TO PARIS AND LONDON. PARTICULARLY FOR THE TYPE OF BRANDS WE CARRY.THE DEGREE OF MASTERY IN PARIS IN UNPARALLELED. THAT'S WHAT MAKES IT SO STRONG. AND THE SPIRIT OF LONDON IS BASICALLY PURE FIRE. THAT'S WHY IT'S COMING BACK AGAIN.
S.B.:What shows did you get a chance to catch in Paris and London?
J.Q:WELL,APPOINTMENTS ARE MORE A PRIORITY FOR ME AS THAT'S WHERE I ACTUALLY GET WORK DONE; THE SHOWS ARE MORE TO SUPPORT THE DESIGNER AND TO UNDERSTAND THE 'FLAVOR' HE'S GOING FOR. BUT I DID CATCH HOUSE OF HOLLAND, GARETH PUGH, CHRISTOPHER KANE, PETER PILOTTO, COSMIC WONDER, BLESS, BRUNO PIETERS, JEREMY SCOTT, AND BERNHARD WILLHELM.
S.B.:You seem to always have your eyes on emerging designers, any new designers you will be adding to your roster come spring 08? Or any new designers in general that you are particularly excited about?
J.Q:WE'RE ADDING DAVID DAVID FROM LONDON, GROUND ZERO FROM LONDON, AND JEAN CHARLES DECASTELBAJAC FROM PARIS FOR SURE. I'M THINKING OF A FEW OTHERS, BUT THAT'S SECRET!
S.B.:Is there any city in particular that is producing some of your favorite fashion or designers at the moment?
J.Q:LONDON. THERE IS SO MUCH NEW TALENT POURING OUT OF THERE. IT JUST SUCKS THE POUND IS SO STRONG VS THE DOLLAR, BUT THANKFULLY IT HASN'T STOPPED OUR CLIENTELE FROM BUYING. IF THE PIECE IS STRONG ENOUGH, IT DOESN'T MATTER HOW MUCH IT COSTS. ON THAT NOTE,I DO TRY TO FIND VALUE IN ITEMS I SELECT AND WE TRY NOT TO MARK UP TOO
HIGH...
S.B.:You seem to have an uncanny knack for spotting trends two to three seasons before they hit the shelves at most other boutiques. What is your trick?
J.Q.:I'VE SOLD MY SOUL TO THE DEVIL. WELL, THAT AND MY CRYSTAL BALL.
S.B.:You recently moved seven to soho(I guess its been over a year now). How has the new location been working out?
J.Q.:AMAZINGLY WELL. WE ACTUALLY LUCKED OUT BIG TIME IN CHOOSING THIS NEIGHBORHOOD, AS WHEN WE MOVED OVER HERE, WE REALLY FELT SOHO WAS TOTALLY OVER. IT HAD BEEN A MALL FOR THE LAST TEN YEARS AND WAS AT ROCK BOTTOM. THEN AS SOON AS WE MOVED INTO WHAT WE THOUGHT WAS A QUIET COBBLE STONED STREET, SEVEN SHOPS OPENED ALL NEAR US!
SO IT HELPED THE EXPOSURE I GUESS. NOW IT'S BOOMING AGAIN, BUT WITH A NEW AND DIFFERENT CHARACTER. I'VE LEARNED THAT THE FACT IS THAT UNLESS YOU ARE COMMES DE GARCON, YOU HAVE TO MAKE IT CONVENIENT FOR PEOPLE TO GET TO YOU. OF COURSE WE STILL CHOSE A SPACE WITH LITTLE VISIBILITY AND DESIGNED IT TO BE A BIT HIDDEN AWAY...
S.B.:Fall started hitting the racks recently, any particular item that's selling out already?
J.Q.:YEAH, I'VE HAD TO REORDER THE HOUSE OF HOLLAND 'MODEL' TEES FOUR TIMES OVER ALREADY! APRIL 77 CONTINUES TO BLOW OUT EACH WITH EACH ORDER I GET. AND BERNHARD WILLHELM AND HENRIK VIBSKOV ALSO REQUIRED A FEW REORDERS THUS FAR.
S.B.:Lastly, I hear you are a mac guy, have you bought the i phone yet?
J.Q.:I ALWAYS WAIT FOR THE SECOND VERSION OF TECHIE THINGS TO COME OUT BEFORE I'LL
GET THEM.
**Seven New York is located at 110 Mercer Street in NYC, or online at www.sevennewyork.com
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